THE BRIEF AND THE SOLUTION: TODDLE WADDLE
We won the project to develop the brand identity for ‘Toddle Waddle’ for the Meningitis Trust through our competitive presentation of ideas and sketches. Our aim was to promote awareness, increase ‘take-up’ and build loyalty for this national event held every year in the month of April.
The actual event is a sponsored walk, ‘waddle’, for toddlers over a set route helping to raise awareness and funds for the Trust. The target audiences include play groups, schools and parents. We implemented and coordinated the campaign over a wide range of items including email/local press advertising campaigns and a two part mail-out to potential event organisers, participants and those that registered interest through our targeted email campaign.
THE BRIEF AND THE SOLUTION: COFFEE BREAK
We were asked to work on Coffee Break on the strength of the work and relationship formed by working on Toddle Waddle. The aims and goals of the event are identical although the target audience is quite different. The Coffee Break event, in its most basic form, is a sponsored national coffee morning and cake sale held in March every year. However, it can be anything, as long as it involves a mug of coffee or tea, which is left entirely to the imagination of the organiser. Events are held to help to raise awareness and provide funds for the Trust. The target audience can be anyone that may have been touched or had experience of meningitis or in-fact anyone.
We implemented and coordinated the brand design and marketing campaign over a wide range of items including email/press advertising campaigns and a two part mail-out to potential event organisers, participants and those that registered interest through our email campaign.
EVENT MARKETING… In our experience.
Effective event marketing strategies leave a lasting, brand-focused impression of fun by grabbing the attention of a group of people who are gathered together and all working toward a common goal. Executed correctly, by employing the right media, in the right way, at the right time and with the right tone of voice, the campaign will provide an experience that will resonate in the minds of the target audience.