How your competition in Social and Health Care are raising their profile!

2018 is underway and Tony Ainsworth Design have been busy working closely with friends at Orchard Vale Trust to develop their UVL© (Unique Visual Language) and implementing their iComms© (Integrated Communications).

‘We have now completed phase 1 of OVT’s iComms© and rolled out a selection of printed material, phase 2 consists of digital media including a CMS (Client Management System) website and integrating various social and business media such as Facebook and Linkedin’ explains Tony Ainsworth, Director.

The initial design stage included research and development which, working closely with Orchard Vale Trust, formed the parameters of the brief. Investigation of ideas allowed for the development of design concepts to create and launch their visual language to communicate to their various market sectors, in other words their UVL©. Below are the initial design concepts presented to demonstrate positive and effective communication solutions.

Concept 1 – Speak for ourselves… based around the idea of ‘meaningful’ quotes from residents and day care clients ‘speaking for themselves’ real people with real lives, issues and situations.

Concept 2 – Passionate about people… is based on a series of reportage photographs in a montage layout. Horizontal banding of pictures, colours and texture allow for different types of information to be communicated.

Concept 3 – Pictures speak louder… is all about using lots of photographs peppered throughout the designs. Contrasting fonts add interest to the typography and minimal text.

Concept 4 – Extra-ordinary lives… tells a visual story of the life of clients through the use of photo and illustrative montage. Lively organic text blends and contrasts to shout messages.

From these concepts, the OVT UVL© was developed in a consistent and coherent way to market themselves.

Tony Ainsworth goes on to explain ‘The whole point of creating a Unique Visual Language (UVL©) for an organisation is to give that organisation a palette of visual elements that are PERSONAL to them. A language that can be used to communicate ‘what they are about, their essence’, it expresses their vision and values, future aims and goals. It allows them to communicate at different levels, at the right volume, with the right tone of voice and in the right way. It forms a concise and coherent branding that unifies disparate elements.

Once the UVL© is delivered. Tony Ainsworth Design work hand in hand with their Clients to find the most cost effective and responsive way to effectively raise the Clients profile. Tony clarifies, ‘In the case of Orchard Vale Trust we discussed with them printed collateral, press advertising and developing their digital coverage, this now forms the basis for their iComms© (Integrated Communications)’.

‘Integrating communications means that every touch point is visually strong and powerful working its hardest to raise awareness. Seen together, you might think the material is visually too similar, but you have to remember that the target audience is bombarded daily with material, most of which is disparate, from all sorts of organisations that are potential competitors. It is therefore even more important that all material is identified as coming from the same source, communicating the same vision, values, aims and goals in a concise and coherent manner’.

If you can see the potential of the working practice of Tony Ainsworth Design benefiting your organisation they would very much appreciate the opportunity of discussing how they could work with you to develop your very own Unique Visual Language (UVL©) and how they could help you Integrate Communications (iComms©) to effectively and efficiently raise your profile, attract and convert your target audiences.

Email: tony.tadesign@gmail or call 078 544 544 08 for further information or a chat to move things forward.

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Tony Ainsworth Design lifting client profile in the Social Health and Care sector!

Over the past 8 years we have gained specialist knowledge through working directly with adults with learning disabilities. The ever-changing arena of Social Health and Care requires experience and understanding of the developing policies set out by the CQC and changing principals required to meet them within service providers.

Orchard Vale Trust has opened four residential homes during our 27-year history, and today they also offer a small number of day care opportunities at Wookey. All their homes and services exist to help people with learning difficulties live as independently and happily as possible.

The Trust believes all individuals, whether or not they have a disability, have the right to be treated with respect and dignity. Above all, OVT believe they should be in control of their own lives as much as they can be. That means being able to make choices, undertake activities that are meaningful and fulfilling, and participate fully in their local communities.

Even though each of their homes is different, all of them are built on these values.

orchard-vale-trust

Tony Ainsworth Design (TADesign) have been working closely with Orchard Vale Trust to develope a Unique Visual Language (UVL) and Integrated Communicatons Plan (iComms).

Marketing Orchard Vale Trust has become essential to aiding the generation of long term profitability. Recently, it has become even more important as clients express their independence in how they would like to spend their money on their care and support, well being and social time.

We have proved with our work with the Trust that the correct approach does not need to be difficult or expensive. TADesign have helped the Trust to develope, create and adopt a few simple formats and strategies concentrating on simplifying complex messages, creating and consolidating the Trust’s brand by developing a UVL and starting a iComms package enabling them to communicate with prospective clients, helping to build lasting relationships with local communities, stakeholders and healthcare professionals, whilst enabling OVT to identify and differentiate their services within the marketplace.

If you would like to experience how TADesign can work with you, your team and your service contact Tony Ainsworth on 07854454408 or drop an email to tony.tadesign@gmail.com

 

TADesign working with the Wessex Learning Trust

 

T A Design Wessex Learning Trust

Tony Ainsworth Design are proud to be working closely with the Wessex Learning Trust on developing UVL© and iComms© (Unique Visual Language and Integrated Communications).

‘One good thing leads to another… says Tony Ainsworth, the work TADesign are doing with Weare Academy First School is working so well that Denise Mawdsley, Head teacher recommended Tony Ainsworth Design to develop a UVL© and iComms© package for the Wessex Learning Trust’.

The Wessex Learning Trust is a family of eight Academies located in the Cheddar Valley Somerset region. It strives to offer a world class, 21st century education to its young people between the ages of 2 and 18. The Trust provides outstanding learning opportunities by creating centres of educational excellence that meet the needs of all the children and young adults.

‘We did some investigating, research and brainstorming with the Trust’s members and soon discovered their USP’s (unique selling points). Building on this foundation we expanded the communication scheme to deliver key messages. We created several concepts each developing a UVL© that adapts its tone of voice, volume and speed of delivery depending on the communication piece and purpose’ continues Tony Ainsworth.

Stage one presentation can be viewed (here).

TADesign pride themselves in Educations top design scheme for Weare Academy First School

2016 saw another successful year for Tony Ainsworth Design working with existing clients and winning new ones.

tony ainsworth design

One such client is Weare Academy First School. Tony Ainsworth explains. “We were very pleased and excited to win this client based on our past work with East Brent Church of England First School, our design scheme and fee proposal. The work we produced has been very successful for expanding awareness of the School, it’s ethos, values and aims, resources and facilities locally as well as within the wider community.” Tony continues “We are currently about to start the next phase in the Integrated Communication scheme (iComms™) which distils the main messages of the brochure to a more cost effective mass marketing tool”.

TADesign developed 3 different design proposals, each creating a Unique Visual Language (UVL™) to coordinate and consolidate all communications for Weare Academy School. The chosen scheme was then implemented to integrate communication with the various target audiences at different levels, taking into consideration, speed of delivery, tone of voice and volume required to effectively market the School.

Denise Mawdsley, Head teacher at Weare Academy says “A personal and ‘hands-on’ approach is what we needed and TADesign provided that! Tony worked closely with the School team acting as a catalyst to provoke creativity and thought. We now have a unique set of visual tools to unify our communications and messages giving Weare Academy School a clear advantage over other Schools in the area.”

This link takes you directly to the Design Scheme.

Moving into Commercial Property for Tony Ainsworth Design

Huw Thomas Commercial Property

Huw Thomas Commercial Property

TADesign is working with Huw Thomas Commercial Property to produce printed marketing material to help generate new regional business. Building on the existing visual style we are developing a strong and striking way of communicating information in a clear and concise manner.

Huw Thomas is an experienced professional providing specialist commercial property advice for Wiltshire, Bath, Somerset and the surrounding region.

TADesign working with the Wessex Learning Trust

 

T A Design Wessex Learning Trust

Wessex Learning Trust

Tony Ainsworth Design are proud to be working closely with the Wessex Learning Trust on developing UVL© and iComms© (Unique Visual Language and Integrated Communications).

‘One good thing leads to another… says Tony Ainsworth, the work TADesign are doing with Weare Academy First School is working so well that Denise Mawdsley, Head teacher recommended Tony Ainsworth Design to develop a UVL© and iComms© package for the Wessex Learning Trust’.

The Wessex Learning Trust is a family of eight Academies located in the Cheddar Valley Somerset region. It strives to offer a world class, 21st century education to its young people between the ages of 2 and 18. The Trust provides outstanding learning opportunities by creating centres of educational excellence that meet the needs of all the children and young adults.

‘We did some investigating, research and brainstorming with the Trust’s members and soon discovered their USP’s (unique selling points). Building on this foundation we expanded the communication scheme to deliver key messages. We created several concepts each developing a UVL© that adapts its tone of voice, volume and speed of delivery depending on the communication piece and purpose’ continues Tony Ainsworth.

Stage one presentation can be viewed (here).

TADesign pride themselves in Educations top design scheme for Weare Academy First School

2016 saw another successful year for Tony Ainsworth Design working with existing clients and winning new ones.

tony ainsworth design
One such client is Weare Academy First School. Tony Ainsworth explains. “We were very pleased and excited to win this client based on our past work with East Brent Church of England First School, our design scheme and fee proposal. The work we produced has been very successful for expanding awareness of the School, it’s ethos, values and aims, resources and facilities locally as well as within the wider community.” Tony continues “We are currently about to start the next phase in the Integrated Communication scheme (iComms™) which distils the main messages of the brochure to a more cost effective mass marketing tool”.

TADesign developed 3 different design proposals, each creating a Unique Visual Language (UVL™) to coordinate and consolidate all communications for Weare Academy School. The chosen scheme was then implemented to integrate communication with the various target audiences at different levels, taking into consideration, speed of delivery, tone of voice and volume required to effectively market the School.

Denise Mawdsley, Head teacher at Weare Academy says “A personal and ‘hands-on’ approach is what we needed and TADesign provided that! Tony worked closely with the School team acting as a catalyst to provoke creativity and thought. We now have a unique set of visual tools to unify our communications and messages giving Weare Academy School a clear advantage over other Schools in the area.”

This link takes you directly to the Design Scheme.